Dejavu Snowboard Design

Dejavu is all about the bright, fluro, neon patterned designs. These designs are for both boys and girls, between the ages of 18 – 25. I’ve done a survey on what snowboarders between these ages, beginner, intermediate and expert want.

So that’s why Dejavu is all about the bright, fluro patterns, so they can say, that’s my board. They have also said they want Dejavu’s designs so there snowboards stand out against the snow, especially if they lose their boards.

Also Dejavu is all about helping the Snow Industry, as it’s being effected by Climate Change and the Snow Industry/Businesses depend on robust winters. That’s why Dejavu is donating 5% to help stop Climate Change.

Dejavu is all about standing out against the crowd and the snow.

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Raven- Snow Boarding and Gear Label.

Snowboarding

-Raven

Raven a small time label that caters to both male a female from the age group of 18 to 40+, It’s conceptual ideas involve the contrast between the raven (black) and snow (white)- allowing for a diverse range of design ideas and concepts.

In an attempt to fuse the contemporary with the old world it’s a mix of popular culture and 20’s styles making it unique and fun.

The Ideas behind the label are something that should be based around inspiring people to be greater and to explore their creativity- In both life and their sport!

Pop, Retro and Hipster movement combined; it’s a clash of the bold, brave, subtle, soft and unusual.

“Deep into that darkness peering, long I stood there wondering, fearing,

Doubting, dreaming dreams no mortal ever dared to dream before;

But the silence was unbroken, and the darkness gave no token.” -Edgar Allan Poe “The Raven”

Dreams are meant to be realised, the Raven is a creature of dreaming, The brand Raven will be the realisation of dreams that will Inspire others with fantastical and creative designs.

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3 Daze

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Think old school. Think combies, longboards, yukilies.
Think music festivals, sunsets, moonrises, endless summers.
Think the Humble Warrior of the Sea, Soul surfer.
They support the Sea Shepard and Greenpeace.
Commitment to environmental issues, with a particular focus on the ocean and its inhabitants.
Committed to activating ocean-minded people everywhere to support the conservation and protection of whales, dolphins and marine life.
If we all took 3 daze a year to pick up rubbish from the beach and sand dues we could eliminate 95% of the rubbish on the beach.
Campaigning for a 3 daze weekend.

Marketing towards the 30+ fun loving, surfing male who is environmentally aware.

They have a young family and you will find them down on the beach on the weekend teaching their son to surf.
Influenced by the days gone by, they mainly ride longboard.
T-shirts are made from organic hemp cotton, and shorts made of recycled plastic.
The clothing will be stoked in smaller boutique shops and galleries.
Photographic plays a big part of design & prints. Only small runs of each print will be made to make the T’s more unique and one day collector items.
Water Colours–Blues, turquoise, greens

RAVEN- Skate

‘Wild Spirit’

Raven is an alternative woman’s skate brand that is designed for dreamers, the wild at heart & the misfits of the world.

Art & beauty make our existences bearable, so dare to be different, stand out with style!

Our skate designs are handcrafted by our artisans giving each piece a unique & one of a kind appeal just like you, so why not leave your mark upon the world.

At RAVEN our artisans travel the globe to bring back unique fabrics, jewellery, cultural pieces & motifs to create our upcycled one off pieces. All our boards, clothing & accessories are pieces are made from 90% recyclable materials. We have a sharp eye for old forgotten treasures that we reinvent & give them new life.

RAVEN was born with the idea to promote & focus on the creative & meaningful side of skateboarding, while offering the best products available. Our mission is to inspire young women to follow their own path and to find a different perspective from the old standard.

RAVEN lets you express yourself without speaking, because what you wear evokes a statement of what you feel!

Revolution: Surf

The subculture is surfers known as “soul surfers”. This product reflects how the surfing community can lead the world for change that is necessary to evolve exponentially to live the change that is necessary.

Target audience:  Women aged between 20-40

Surfers are defined by their casual clothing, their cars that get them to the surf (or allow them to crash in the car) and their lifestyle that incorporates surfing.

Season: Summer mainly at this point in time; however there is the potential winter season wear.

Environmental issues revolve around the potential pollution of the water via sewerage or toxic disposal. The other main environmental concern is of course the alteration of the wave formation due to man kinds interference.

 

“Surfers’ Environmental Alliance (SEA) is committed to the preservation and protection of the environmental and cultural elements that are inherent to the sport of surfing. Our goals are achieved through grassroots efforts, community involvement, education and humanitarian efforts. We engage in projects that strive to conserve the quality of our marine environment, preserve or enhance surf breaks, protect beach access rights, and safeguard the coastal surf zone from unnecessary development”

Colour palette: to be used will be blues and greens to represent the ocean; along with an array of lively colours to reflect a young modern vibrant mood.

Symbols:

Old school cars, arms up in revolution poses to reflect the times for change: possible communism imagery or women put in potions that men are usually in with a surf board under their arm.

Women on tractors; riding horses; driving fast cars; in a business suit

I like the idea of using scientific equations to represent: wave

Motion: revolution: water: etc, etc, etc, and encapsulating them into an image of a wave????

Botticelli’s image of a woman in a clam shell.

Awareness: What is Surfing Habitat?
1. Waves
2. Clean oceans
3. Marine critters (fish, seals, whales, sea birds)
4. Coral Reefs
5. Ecosystem flora and fauna (plankton, kelp)
6. Watersheds on land

Global threats to Surfing Habitat:
1. Sea Level Rise
2. Ocean Acidification
3. Ocean Warm

Style influences:

Inspiring Themes: women, the ocean, science, feminist women,

 

 

RAVEN

Raven snowboarding is an up and coming brand influenced by the idea to cater for families and groups taking winter/spring snowboarding trips together.  The brand RAVEN owns a respectful attitude with a corporate style design befriending anyone who is attracted to its logo.

Aiming to become a worldly recognised brand; RAVEN began in Australia originally producing just boards and thermals now is producing boots, bindings, accessories, outerwear, gloves, mittens and goggles, men, women and children’s clothing. Striving for the highest of quality and best innovations and technologies and latest designs using 100% bamboo snowboards. Guaranteeing absolute stability in every manoeuvre while riding the snow.

The board designs are mostly made in series including combinations such as; his and her, mother, father and child (boy/girl), Friends, best friends and groups of people with a number of boards put together making a word or saying a quote or making a picture. You can also pre-order a series or prints with a group photo or image of your choice to be printed and delivered to your snowboarding destination.

By Alana Baker.

Post 7: ‘Glyph’ Snowboard Brand

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GLYPH GEAR

Crave the snow~~~~~  Carve the snow~~~~~ Glyph to go~~~~~

Glyph Gear for Snow Boarders is in a revolutionary class of it’s own. With Glyph technology we have successfully developed a ground breaking range of Snow Boards and snow accessories. Our team has discovered that by combining some of the world’s ancient and most natural materials such as Hemp, Bamboo and Pumice Stone.

 Glyph is now the ‘Number 1’ supplier of the world’s toughest and most endurable snowboards, featuring an extra stability and flexibility in our designs. The Glyph unisex clothing lines and accessories ranges are all made from natural textiles that will withstand the most extreme of elements. Designed with the consideration for both the recreational and or the professional snowboarders.

Snowboarders have a very diverse international based crowd Glyphs unique approach is to ensure maximum fun fixed on the best quality gear.Glyph’s innovative designs offer the truly dedicated snowboarder the opportunity to invest in a product that is guaranteed for its strength and durability, and the ability to out ride and out last the rest. Whilst still showing respect for the mountain itself.

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 Glyph Gear passed the test.

 GLYPH GEAR is the BEST.