3 DAZE keeps that relaxed feeling of the beach with you as you head to bar.

We only use the best Australian cotton, treated to be as soft as cotton wool on your skin.  Organic dyes that don’t fade.  Each piece is gentle scented to evoke memories to stay with you long after the beach day is over.

Clothing that will be in your wardrobe for years to come. Statement pieces that you will keep a lifetime.  Interchangeable pieces that will turn heads.

A touch of bohemian style clothing for woman and men 40+ to keep you comfortable and stylish.

3 DAZE use of colour incorporates the yellow and orange of golden sandy beaches, blue an aqua of the clear blue sea and sky, white foam of the surf.  Green of the grass and trees.  Pink and purple of the evening sunsets.

Iconic Australian images of Vintage cars, bicycle’s, Malibu surf boards.

From beach to bar, this is your new wardrobe.


Post 5 – Tommy Hilfiger

Tommy Hilfiger – a denim legend

Tommy logo

At the age of 18 rather than furthering his education, Tommy started to work in retail.  He went to New York City to buy jeans and bell-bottom pants, which he customised and resold at Brown’s, a local downtown Elmira store.  Tommy opened his own store (The People’s Place) in downtown Elmira. After seven years, The People’s Place went bankrupt, Hilfiger was 25.

the people place

Hilfiger continued designing and eventually caught the eye of a businessman Mohan Muriani who was looking to launch a mens line. With Muriani’s financial support Tommy introduced his first signature collection in 1985.

Store window The relaxed, youthful attitude of his first designs has remained a distinctive hallmark throughout all of Hilfiger’s subsequent collections.  For 25 years, Tommy Hilfiger has brought classic, cool, American apparel to consumers around the world. His designs give time-honored classics a fresh look, and his discerning taste has provided the foundation for the growth of a global brand.

beach TH

As Principal Designer, Hilfiger has guided the Tommy Hilfiger Group to become one of very few globally recognized designer brands offering a wide range of apparel and accessories.







Post 4 – Costume Designer Deena Appel

Who is Deena Appel?……..

Deena Appel spent the early part of her career in retail, working as a buyer for two clothing chains which served as great training.

“As a buyer, I had to separate myself from my own taste. It was about the customer, not me. Costume design is similar but, instead of thinking in the mindset of one customer, you’re thinking in terms of an 80-year-old man, a 6-year-old boy or a beautiful woman.”

Appel - Girl with Crazy

Turning to costume design, Deena Appel has worked on in excess of 30+ movies and TV show (initial movie being “The girl with a crazy brother), including the most famous Austin Powers.  Her vibrant wardrobe for “Austin Powers: International Man of Mystery” (1997) helped spawn the film’s cult following especially in ’60s-style dress

Appel - Austin 2 Appel - Austin 1 Appel - Austin 3 bedazzled “A costume designer’s job is to serve the script; the work should be undetected, seamless with the character,”

Appel - Time Machine 2 Appel - Time Machine 1Appel - Miss c 2 Appel - Miss c 1Appel - last man  Appel - Holy

 “But the world we created from Mike’s (Myers) imagination was in-your-face about the look. It afforded me a tremendous opportunity to show off.”

As a board member of the Costume Designers Guild, Appel is working with other costume designers to gain credit on merchandise made from movie and tv series characters.

“These creative minds don’t see a dime of profit. And it’s the same story for just about every costume designer in Hollywood.  It’s all of them. Every movie you can think of.” Appel notes.

“Studios are essentially saying, ‘Design the clothes for the film and we’ll take what you do and put it into a completely different industry – the retail world. And you’re not going to get anything from it,'” adds Appel

“When ‘Austin Powers’ became dolls, Halloween costumes and board games, and it went on for years, not only am I not compensated for that in any way, shape or form, I am not even credited for it.”






Post 3 – Rene Gruau

René Gruau (4th February 1909 – 31st March 2004) was part of the change in the fashion industry through art that represented the designs created by designers in the industry.  His career began in the 1940’s and lasted seven decades.  Even after the camera took over, Gruau still was requested for work as his artwork captured the moment unlike any photo could.

Gruau lady hat     Gruau lady ribbon

Gruau was one of the favorites of the haute couture world during the 1940’s and 1950’s working with an array of “high-style” magazines.  He later became the favourite for fashion houses Christian Dior, Balenciaga, Yves Saint Laurent, Lanvin, Hermes, Givenchy and many more.  Many of Gruau’s artworks are hung in Paris and Italy’s art museums and numerous galleries hold exhibitions of his work throughout the world.  His creativity and skill of being able to express his image and message with simple brush strokes and blocks of colour was pure genius.  He used the negative space in his images so effortlessly.

Gruau lady lying

Gruau’s artwork is timeless and it has been said Gruau is regarded as the father of modern advertising.

Gruau CD

“René GRUAU loved women. With great humour, he defines Glamour and Sensuality by revealing the feminine universe – made of luxury, frivolity, futility and narcissism – as the most natural thing in the world…” (http://www.renegruau.com/en/kiss-2/)

Gruau lady sitting






Post 1 – Subculture “rock and roll”

rock and roll

Rock and Roll originated in the late 1940’s to early 1950’s from the phrase “rocking and rolling” (describing the dancing movement to the new rock music).  Rock and roll was more than just music, it influenced lifestyles, fashion, attitudes, and language.  It is thought that rock and roll may have helped the cause of the civil rights movement because both African American teens and white American teens shared the enjoyment of the music.


Before the 1940’s teenagers were seen but not heard, their time was spent working to in money to help the family.  After the war teenagers were able to stay at school and work part time.  This money was not needed by the family and was spending money.  The teenagers began to have a voice.  The music of the era gave them this.  They finally had music that interested them.

USA - Elvis Presley 30th Death Anniversary Memorials

Teenagers of the time found rhythm of the backbeat suited older dance styles. The jitterbug was reborn and gym dances, home basement dance parties and “sock hops” became the rage.  American teens were kept up to date with the latest dance and fashion styles with the now famous “American Bandstand” TV show.


After the war silks and wools were again available which allowed the designers more freedom.  The fashion was also influenced by the dance style to highlight the skirts/dresses and men’s decorated shoes.  The fashion was very female/male orientated, female’s wore big skirts and tight tops which accentuated the female form, while male’s wore tailored suits and skinny ties and bow ties .  A lot of care was taken in presentation, grooming and styling.

fashion bow tie suit and tie






Post 2 : Arne Jacobsen

Arne Jacobsen was both an architect and a designer.  He teamed with Fritz Hansen to create furniture, namely chairs and lounges,  Jacobsen designing and Fritz creating.  Together they cemented their names in history with the ANT™ in 1952. 

The Ant™ was originally designed for the canteen at Novo Nordisk (Danish healthcare company), Fritz at the time was not convinced of the chairs potential and the ANT™ was almost just another prototype. The ANT™ as succeeded by the Series 7™ (4 legs rather than 3) in 1955.

ant   Series 7

Jacobsen went on to design the Royal Hotel in Copenhagen (the worlds first designer hotel) in the late 1950’s, this project paved the way for the creation of the Egg™, the Swan™, the Swan™ Sofa and the Series 3300™.  Three key pieces that would go on to become icons in furniture history and design.  His inspiration for the curved chairs came from the bent plywood of Charles and Ray Eames.

egg swan series 3300

The Egg™ and the Swan™ were Jacobsen’s opportunity to put his theories of integrated design and architecture into practice.  No straight lines, only curves.  A moulded shell of synthetic material on an aluminium star swivel base, with a layer of cold foam covering the shell upholstered in fabric or leather (reference http://www.arne-jacobsen.com/en/arne-jacobsen/designs).  Both these designs originated in Jacobsen’s garage at his home in Klampenborg (north of Copenhagen).  These designs are still in production at Fritz Hansen.

Although Arne Jacobsen will always be remembered for his simplistic but highly effective furniture design, Arne never used the word ‘designer’, notoriously disliking it.  He was first and foremost an architect.