3 Daze

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Think old school. Think combies, longboards, yukilies.
Think music festivals, sunsets, moonrises, endless summers.
Think the Humble Warrior of the Sea, Soul surfer.
They support the Sea Shepard and Greenpeace.
Commitment to environmental issues, with a particular focus on the ocean and its inhabitants.
Committed to activating ocean-minded people everywhere to support the conservation and protection of whales, dolphins and marine life.
If we all took 3 daze a year to pick up rubbish from the beach and sand dues we could eliminate 95% of the rubbish on the beach.
Campaigning for a 3 daze weekend.

Marketing towards the 30+ fun loving, surfing male who is environmentally aware.

They have a young family and you will find them down on the beach on the weekend teaching their son to surf.
Influenced by the days gone by, they mainly ride longboard.
T-shirts are made from organic hemp cotton, and shorts made of recycled plastic.
The clothing will be stoked in smaller boutique shops and galleries.
Photographic plays a big part of design & prints. Only small runs of each print will be made to make the T’s more unique and one day collector items.
Water Colours–Blues, turquoise, greens


Post 6: Interior Designers- Marion Hall Best

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Marion Hall Best was an Interior Design legend in her own luridly coloured lifetime. She was one of the first professionals to call herself an Interior Designer rather than a decorator.

Marion Best’s career spanned a period in which the very concept of an ‘Interior Designer’ was invented, a period of transition from the department store decorators and art furnishers of the 1920s to the independent professional designers of today. She was a founding member of the Society of Interior Designers of Australia.

She was educated at Frensham School, Mittagong. Her early career developed out of contacts made in Sydney’s arts and crafts circles in the 1920s, including those gained while attending art and design classes with Thea Proctor. She took on a series of private decorating commissions in the 1930s and continued to study, enrolling in first-year architecture at the University of Sydney in 1938 and, in 1939-40, completing a New York-based correspondence course in interior decoration

An adventurous and sophisticated use of colour was always the hallmark of Best’s work, which was influenced by Henri Matisse, the Fauves and, specifically, the colour wheels of Roy de Maistre. She believed that colour in interiors was uplifting and adapted the techniques of Justin O’Brien to develop a method of glazing for walls and ceilings.  She loved to use deep pinks & red & aquamarine turquoise. She hated beige! 

Traveling widely from the late 1940s in Europe, Asia and North and South America, she negotiated at international trade fairs for import agreements with the makers of furniture, fabrics, lighting, wallpapers and accessories including Marimekko, Knoll, Herman Miller, Noguchi, McGuire and Jim Thompson. She also used many Australian designers and artists.

In 1938 Best opened Marion Best fabrics, a workroom with display area in Queen Street, Woollahra, to which she later added a retail business. Up until its closure in 1974 the shop stocked local designs. In 1949 Marion Best opened a small shop in Sydney’s Rowe Street, an enclave of shops and galleries specialising in art, craft and design. These retail outlets were a source of inspiration and was once a hive of artistic activity courtesy of the art students she employed to serve customers.

Post 5: Fashion Designers – Sass & Bide

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From their humble beginning in Brisbane, the girls of Sass & Bide are now Australian Icons in the Fashion Industry.

The label was founded in the late 90’s when Sarah-Jane Clarke (Sass) and Heidi Middleton (Bide) started buying jeans and modifying them, selling at London’s Portobello Road markets. With their love of vintage, East London was the perfect platform for the girls to start their fashion label. The sense of free-spirited confidence and contradiction defined their personal sense of style and provided the inspiration for their denim collection, ‘East Village Hipster’. The collection was hugely successful and within two years, Sass & Bide expanded into seasonal ready-to-wear clothing.

Little did they know how big they were about to become…..

 In a fortunate coincidence in 2002 whilst in New York, they came across the set of Sex & the City. Middleton handed her self-styled denim jacket to the security guard who gave it to Sarah Jessica Parker. She loved it and invited the girls back the next day to view their whole range. Parker later commissioned Clarke and Middleton to make a few one-off pieces for Sex and the City. I can only image how much of a ‘dream come true’ moment this would have been!

In 2008 they designed a denim range for TopShop, a British store equivalent to Sportsgirl, but on a much grander scale. The likes of Stella McCartney & Kate Moss have also design rangers for TopShop.

The Ladies first appeared on the BRW Young and Rich list in 2006 with a combined wealth assessed at A$30m. Not bad for starting at the markets!

In 2003, Clarke and Middleton sold 50% of Sass & Bide to past owners of the Mimco accessories chain, Daniel Besen and David Briskin, with Briskin taking up the role as chief executive.

In early 2011, Australia chain, MYER purchased a 65% stake in the label for A$42.25m

Clarke & Middleton still remain creative directors of the company, and are very much hands on with designing the ranges. They are currently stocked in over 20 countries. The ranges are available at premium boutiques & exclusives department store worldwide.

They are opening their first flagship store in New York in 2013.

 Sara-Jane’s strategies for success

1. Think big, have a clear vision.

2. Be curious.

3. Be adaptable.

4. Follow your instinct.

5. Continue learning every day



Post 4- Costume Design- Ann Roth


I’m simply not a fashion person. I’ve never been near a runway.” declares Roth

With six decades in the film industry and over 100 film credits to her name, legendary costume designer Ann Roth has earned numerous accolades for her diverse career, including an Oscar for “The English Patient.

Roth is noted for her ability to collaborate with actors and directors in creating rememberable characters, and has worked repeatedly with such artists as Mike Nichols, Stephen Daldry, Anthony Minghella, Meryl Streep, Jane Fonda, Robin Williams, Nicole Kidman and Daniel Day-Lewis.

She gets her ideas from mountains of research. She travels, reads widely and pores over photographs, magazines and newspaper articles.

The designer takes after her mentor, Irene Sharaff, whom she spent five years apprenticing with in the 1950s. Roth graduated from Carnegie Institute of Technology (now Carnegie Mellon) in Pittsburgh. Roth went on to work with Sharaff on the films A Star Is Born and The King and I, and on such Broadway shows as Candide and Happy Hunting. Soon after going out on her own, the young costume designer established long-running working relationships with Broadway heavyweights Neil Simon and Mike Nichols.

AnnRoth costume3 AnnRoth costume4 AnnRothcostume2 AnnRothcostume1annroth5

Fashion Illustration- Anna Wintour

 ‘You either know fashion or you don’t ‘ – Anna Wintour

A legend in her own right, even if you know nothing about fashion, or have never read VOGUE or even heard of it… ( is that even possible?)   Chances are, you’ve heard of Anna Wintour. She is one of the most famous Editors in Chief around. Fashion designers literally beg her to sit front row at their shows.  Known for always being 10 minutes early, which is unheard of in the fashion industry, especially for someone with her status, ‘The Queen of Fashion’ is one that she has earned, and will stay with her for life.


Born in London, her father was the editor of the London Evening Standard, and was known as ‘Chilly Charlie’. It seams Anna followed suit, becoming an editor and quite ‘chilly’ herself.

“Growing up in London in the ’60s, you’d have to have had Irving Penn’s sack over your head not to know something extraordinary was happening in fashion”, she recalled.

She dropped out of school and spent her youth in night clubs rubbing shoulders with the likes of the Rolling Stone and the Beatles, and it has been said that she spent a week behind closed doors with Bob Marley.  This lady would have some stories.  Having her own unique style, she pushed the boundary as a teenager, cutting her hair to the signature bob, which she still rocks to this day.


Her fashion shoots are legendary. She was one of the first to mix high street fashion with high end designers and would spend thousands on traveling to exotic locations to get the perfect shot, only to decide she doesn’t like it.


The streets of London are where she found her inspiration. She moved to New York in her early 20’s where she worked for many magazines until she made her way to Vogue, where she has been the Chief Editor since 1988. She revived the publication and became one of the most influential figures in the fashion industry. She influences fashion.  Rumors of retirement are constantly swirling, but I don’t think Mrs Wintour will be leaving her throne any time soon.




Post 2- 20th Century Chairs – George Nelson

He started his career as an industrial designer and architect gaining his education at Yale. He then travelled to Europe after winning the Rome Price.

Nelson became the editor for ‘Architectural Forum’ magazine in 1935. He worked as Director of Design for Herman Miller in 1947 before opening his own company George Nelson Associates, Inc in 1955. His career stretched over 50 years.

George Nelson

Many people think of George as the founder in the American Modernism movement.  Nelson introduced several important innovations in office furniture design, notably adjustable backrests, made possible by an innovative no jointed fastener, consisting of steel ball bearing in rubber mounts. The ‘Swagged Leg Group’ included the DAF & MAA chairs. In 1946 the Platform seat was created, a simple functional bench. He’s most famous chair is the Coconut Chair, a triangular seat inspired by a piece of coconut shell.

Coconut Nelson Chair

MAA Nelson Chair

Platform Nelson Seat


In recent years it has become known that many of the designs, notable chairs that he has taken credit for weren’t actually design by him. For example, the marshmallow sofa as actually designed by Irving Harper.

Marshmellow Nelson Chair

In an interview in Metropolis in 2001, Irving Harper also commented on this practice: “…there always had to be one name associated with the work. We couldn’t just spread it around… that’s fine. I’m grateful to George for what he did for me. While he was alive, I made no demands whatsoever, but now that he’s gone, whenever the Marshmallow Sofa is referred to as a ‘George Nelson design’, it sort of gets to me. I don’t go out of my way to set things right, but if anybody asks me who designed it, I’m perfectly happy to tell them.


John Pile, a designer who worked for Nelson in the 1950s, commented about this practice; “George’s attitude was that it was okay for individual designers to be given credit in trade publications, but for the consumer world, the credit should always be to the firm, not the individual. He didn’t always follow through on that policy though.



Post 1 – Environmentalist

‘You must be the change in the world that you wish to see’

Mahatma Gandhi

Tress huggers, greenies, naturalists call them whatever you want, but the Environmentalist movement is here. The word was first coined in 1955, prior to this it was known as conservation. The concern dates as far back to 1272, when King Edward I banned the burning of sea-coal due to the air pollution. Ironically, many Nazis were in on it, with case studies showing a large number of them were vegetarian and highly involved with animal rights movements.


In The 70’s, The Chipko movement was formed, Gandhi being the driving force, setting up peaceful resistance to deforestation by literally ‘hugging trees’, hence the term. Their peaceful methods of protest and slogan ‘ecology is permanent economy’ were very influential for their time.

More recent movements include Earth Day, Earth Hour & Clean up Australia Day. Organisations such as World Wildlife Fund (WWF), The Sea Shepards and GreenPeace encourage positive action toward climate change and conservation.

go green

The words reduce, reuse, recycle are commonly heard in everyday conversations. The sustainability factor is defiantly the talk of our times, playing a major role in the affects influencing every day life. A prime example, houses and buildings are now being built using sustainable materials with their ‘footprint” on the forefront of designers and consumers interest.


In recent years being ‘Green’ has become quite fashionable. The ever popular peace sign is adorned by environmentalist. Hemp, being a sustainable product is commonly used in clothing. In recent years, recycled plastic bottles have been manufactured into board shorts, with Patagonia being the pioneers of this and Billabong following suit.

environment word cloud

The surfing community is heavily influenced by environmentalism, believing they are very connected to the ocean and earth. Pro surfers such as Dave Rastovich have created campaigns to save the whales and to clean up the oceans.


The environmentalist movement is reaching celebrities from all facets. Many musicians such as Xavier Rudd, John Butler, The Roots, Jack Johnson, Perry Farrell and Moby to mention just a few, all campaign for change. Many set up organisations, donating to, even just putting their names to a cause, bringing much needed attention and focus to our changing earth and conveying what it means to be passionate for what they believe in. Leading the way in our modern culture to live by example and being the change they wish to see.