The subculture is surfers known as “soul surfers”. This product reflects how the surfing community can lead the world for change that is necessary to evolve exponentially to live the change that is necessary.
Target audience: Women aged between 20-40
Surfers are defined by their casual clothing, their cars that get them to the surf (or allow them to crash in the car) and their lifestyle that incorporates surfing.
Season: Summer mainly at this point in time; however there is the potential winter season wear.
Environmental issues revolve around the potential pollution of the water via sewerage or toxic disposal. The other main environmental concern is of course the alteration of the wave formation due to man kinds interference.
“Surfers’ Environmental Alliance (SEA) is committed to the preservation and protection of the environmental and cultural elements that are inherent to the sport of surfing. Our goals are achieved through grassroots efforts, community involvement, education and humanitarian efforts. We engage in projects that strive to conserve the quality of our marine environment, preserve or enhance surf breaks, protect beach access rights, and safeguard the coastal surf zone from unnecessary development”
Colour palette: to be used will be blues and greens to represent the ocean; along with an array of lively colours to reflect a young modern vibrant mood.
Old school cars, arms up in revolution poses to reflect the times for change: possible communism imagery or women put in potions that men are usually in with a surf board under their arm.
Women on tractors; riding horses; driving fast cars; in a business suit
I like the idea of using scientific equations to represent: wave
Motion: revolution: water: etc, etc, etc, and encapsulating them into an image of a wave????
Botticelli’s image of a woman in a clam shell.
Awareness: What is Surfing Habitat? 1. Waves 2. Clean oceans 3. Marine critters (fish, seals, whales, sea birds) 4. Coral Reefs 5. Ecosystem flora and fauna (plankton, kelp) 6. Watersheds on land
Global threats to Surfing Habitat: 1. Sea Level Rise 2. Ocean Acidification 3. Ocean Warm
Inspiring Themes: women, the ocean, science, feminist women,