Post 5 – Tommy Hilfiger

Tommy Hilfiger – a denim legend

Tommy logo

At the age of 18 rather than furthering his education, Tommy started to work in retail.  He went to New York City to buy jeans and bell-bottom pants, which he customised and resold at Brown’s, a local downtown Elmira store.  Tommy opened his own store (The People’s Place) in downtown Elmira. After seven years, The People’s Place went bankrupt, Hilfiger was 25.

the people place

Hilfiger continued designing and eventually caught the eye of a businessman Mohan Muriani who was looking to launch a mens line. With Muriani’s financial support Tommy introduced his first signature collection in 1985.

Store window The relaxed, youthful attitude of his first designs has remained a distinctive hallmark throughout all of Hilfiger’s subsequent collections.  For 25 years, Tommy Hilfiger has brought classic, cool, American apparel to consumers around the world. His designs give time-honored classics a fresh look, and his discerning taste has provided the foundation for the growth of a global brand.

beach TH

As Principal Designer, Hilfiger has guided the Tommy Hilfiger Group to become one of very few globally recognized designer brands offering a wide range of apparel and accessories.



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