Alex Perry was born in Sydney, Australia. Alex Perry is an Australian fashion designer, he’s been particularly noted for his designs in women’s wear.
In 1984 Alex graduated from East Sydney Technical College, he worked as a model agent representing Australian models for international modelling agencies.
Alex’s first atelier (studio) was opened in 1992, creating gowns, corsets and sheaths. These gowns were photographed by Vogue Australia, and then became the Alex Perry’s trademark signature in his first editorial shoot.
In 1994 Perry relocated his salon to Double Bay, Sydney, where he built up his clientele to include high profile celebrities, social identities and personalities.
Alex Perry was a designer at the inaugural Mercedes Australian Fashion Week held in May 1995, and has shown collections each year. Over the past eleven years the Alex Perry fashion shows evolved into what has been described as “the most glamorous show of the week”.
Models featured in Alex Perry’s runway shows, such as Linda Evangelista, Megan Gale, Miranda Kerr, Kate Fischer, Alyssa Sutherland, Nicole Trunfio and most recently Lily Cole.
In 1998 Alex launched his first “ready to wear” collection. In May 2002, Alex launched his Sydney salon at The Strand Arcade. Featuring stilettos, jewelled clutch handbags and bijoux earrings for evening and bridal, Alex’s debut accessories collection was launched in 2006.
In the last couple of years Alex Perry has started making designer sunglasses and glasses for Specsavers.