Post 5: Costume Designer – Valentino Garavani

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Valentino Garavani
Fashion designer
Born May 11 1932 Valentino Clemente Ludovico Garavani, best known as Valentino, is an Italian fashion designer and founder of the Valentino SpA brand and company.
His main lines include
Valentino,
Valentino Garavani,
Valentino Roma and
R.E.D. Valentino
Consisting of Clothing, Footwear, Glasses, Perfumes and accessories.
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Valentino became interested in fashion while in primary school. growing up in Voghera, Lombardy, Northern Italy, where he apprenticed under his aunt Rosa and local designer Ernestina Salvadeo.In 1959 Valentino started his first studio in Rome, after completing his fashion studies and an apprenticeship with Jean Desses and Guy Laroche in Paris. Where he helped style icon Countess Jacqueline de Ribes sketch her dress ideas. Valentino sketched furiously, between helping with window dressing and greeting clients for the daily 2:30 pm private showings. sadly most of his early sketches were lost. however a smitten of his early sketches were displayed at a Rome exhibition in 1991 and court the eyes of prosperous clients such as Marie-Helene de Rosthschild and Elizabeth Taylor. They were marveled that the DNA of Valentino’s style was already apparent in the layers of white pleats and animal prints.

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His collaboration with Giancarlo Giammetti, who manages the commercial development of the House of Valentino began in 1960. His first collection at the international fashion Gotha in the Palazzo Pitti, Florance, 1962 is a triumphant success. 

 

Valentino – “I have always considered my work as one of a writer. Over the years I wrote only one story, the one of my style, where each collection represents a single chapter” In the hands of new creative directors, Maria Grazia Chiuri and Pier Paolo Piccioli, the story continues.
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