René Gruau (4th February 1909 – 31st March 2004) was part of the change in the fashion industry through art that represented the designs created by designers in the industry. His career began in the 1940’s and lasted seven decades. Even after the camera took over, Gruau still was requested for work as his artwork captured the moment unlike any photo could.
Gruau was one of the favorites of the haute couture world during the 1940’s and 1950’s working with an array of “high-style” magazines. He later became the favourite for fashion houses Christian Dior, Balenciaga, Yves Saint Laurent, Lanvin, Hermes, Givenchy and many more. Many of Gruau’s artworks are hung in Paris and Italy’s art museums and numerous galleries hold exhibitions of his work throughout the world. His creativity and skill of being able to express his image and message with simple brush strokes and blocks of colour was pure genius. He used the negative space in his images so effortlessly.
Gruau’s artwork is timeless and it has been said Gruau is regarded as the father of modern advertising.
“René GRUAU loved women. With great humour, he defines Glamour and Sensuality by revealing the feminine universe – made of luxury, frivolity, futility and narcissism – as the most natural thing in the world…” (http://www.renegruau.com/en/kiss-2/)