POST 1: Subculture: Elegant Gothic Aristocrat- lily


Is a subset of the Lolita fashion also referred to as EGA.

The style imitates the mature decadence of the late Neogothic era, with emphasis on elegance & simplicity. The idea is to dress in a manner that captures a certain old-world class blended with modern, gothic sensibilities.

This term & style of fashion was originally coined by fashion designer MANA, former band leader of ‘Malice Mizer’. EGA became popular in the Japanese fashion streets in the late 1990’s when Mana’s onstage rock-idol attire spread among his fans. His clothing designs can be found in his online shop ‘Moi-meme-moitie’.


Many EGA designs derive from a basic suit silhouette with eccentric Victorian inspired elements such as top hats, cravats, bustles, platform shoes with accessories such as gloves, waistcoats, stockings, bows & conspicuous pocket books.

It is an androgynous style mainly consisting of black & white, or darker colours, which capture a more elegant & mature look.


The Lolita fashion has evolved into several different sub styles and has a subculture that is present in many parts of the world. Elegant Gothic Aristocrat is considered to be the male counterpart of the Gothic Loilta, which is influenced from the Rococo period, and is characterized by darker make-up and clothing with the focus being on cross jewellery, religious symbols, bags and purses in shapes like bats, coffins, and crucifixes.


The female version of Aristocrat is referred to as Madam, and is more influenced by 19th century fashion. The fashion includes, dresses with feminine but not usually frilly styling in a variety of colours. Makeup, when worn, is usually mature and on the slightly heavier side, though not excessive.

In my conclusion the highlight in EGA is elegance and is often associated with vampires and an old-worldly upper class.


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